Analysts say iPhone sales could shrink by 17% if Apple doesn't make a drastic change to its business (AAPL)





Analysts say iPhone sales could shrink by 17% if Apple doesn't make a drastic change to its business (AAPL)Apple faces exactly the same problem with the iPhone as it did with the iPad — people are hanging onto older models for longer. A leading Apple analyst thinks the company could make its stock more valuable by becoming a subscription company like Netflix or Spotify. Apple is already doing this in a small way through the iPhone Upgrade Programme, which lets you buy the newest iPhones SIM-free through monthly installments.


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