How Ford is taking on Jeep





How Ford is taking on JeepMost all-wheel drive vehicles are made for soft off-roading—gravel roads, snowy passes, the occasional beach—not for the boulder-strewn mountain-goat trails the toughest Jeeps are built to roam. Ford sees that as an opportunity. Its new Ranger pickup, revived after a seven-year hiatus, is aimed at recreational enthusiasts who don’t need a work truck but love the flexibility a pickup offers.


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